Avon encourages women to be #BRAve on their health checkups
Solution |
We have created an impactful campaign where women themselves became ambassadors of timely breast physician check ups. By introducing the courage relay we have caught the deepest feeling – the fear of breast cancer, which is usually masked by "I do not have time for it" or "I do not need it". We have also collected funds for a digital mammographer been purchased and transferred to the Sumy Oncology Dispensary. |
Impact |
71% of women who did not intend to get a check up, promised to do it #BRAve collection was by 265% more successful in sales compared to the same lingerie Anabel Arto sold outside the collection 2 500 000 earned reach in traditional and social media |