11 Sep 2018

Adrenaline Battle at 4th European Social Marketing Conference

Be—it Health & Social Impact's Managing director Natalya Olbert-Sinko have spoken on 4th European Social Marketing Conference, that took place in Antwerp, Belgium on 5-7th of September.

The conference is dedicated to strategic social marketing practices, to the planning and analysis of the efficient social programs.

Natalya has shared our Group’s experience in raising awareness on the HIV/AIDS issue and presented an Adrenaline Battle campaign insights, that we have delivered in partnership with UNICEF Ukraine, also having superstar MONATIK endorsement.

HIV/AIDS is not just the developing countries problem, but truly a global one. And it’s a creative engagement approach only – not the punishment or threatening narrative – that will perform and have positive results, especially among young audiences, that are practicing risky behavior.

It’s a creative engagement approach only – not the punishment or threatening narrative – that will perform and have positive results, especially among young audiences, that are practicing risky behavior.

We’re greatly proud of the team, that worked on this project and the international coverage this inspiring campaign has got.

Case video is available here: https://www.adsoftheworld.com/media/film/unicef_adrenaline_experiment